求：用英语简单介绍一下宝马公司的企业文化

                                                        BMW, the enterprise culture
Understand you, from a decade of maintenance experience; Understand you, with the perfect management system; Understand you, rely on efficient service mechanism, with more tangible interactive services, will customer needs more accurate, understand grasp more thoroughly.


Care, not only will you in my heart, but every moment, for you to think for you create more convenient attentive service experience


Because specialty, so the more understand you; Because concern, so the more intimate - brilliance homes, understand you more will care for you


BMW company based in the global market, the company take the market as the center, BMW in all activities of enterprise culture embodies the characteristics of dominated by market. BMW enterprise culture concrete can be summarized by the following several aspects:


(a) "production followed the market" the management philosophy


BMW's globalised production network construction comply with "production followed the market" the management philosophy. The company according to local market condition to establish production network, but on the production and management followed the market demand, adopt flexible management. In BMW production, the team with the employees, in the same way mutual cooperation within GeChang BMW, in a common production within the system of collaboration. Meanwhile, the company take flexible management mode, GeChang according to different production models are to personnel deployment, and flexible and flexible working hours and flexible logistics management and articles. Accordingly, BMW high coordination production network can not only efficient management in producing car very complex process of certain models, and can react rapidly changing needs.


(2) pay attention to the sustainable development of personnel concept


BMW of employee sustainable development as the main factors of enterprise success, meanwhile, also regard them as a worldwide leading important guarantee, and put this concept into the company's management philosophy. Because BMW with an eye to future personnel policies, staff performance to improve, not cut in human costs at the same time, improve the company benefits. BMW's personnel policy eight program will this guideline materialize and implement in daily work:


1. Mutual respect, to take a positive attitude to treat differences;


2. Transcend national and cultural boundary way of thinking;


3. The performance is based; pay


4. Teamwork than the sum of individual work achievement;


5. Guarantee for loyalty and responsible staff provide attractive jobs;


6. Respect employees' human rights doubt;


7. To the social standard treats suppliers and business partner is the basic criteria; business


8. Liberal employee's interests and powerful social responsibility.


(3) social role positioning


As a global enterprise, its success has not only to profit level and sales figures to measure. Global enterprise must practically assume environmental protection, employee benefits and other social responsibility, the only way to ensure sustainable obtain business success. For years, BMW always put the principle of sustainable development relies on the company's business operations, the economic development and ecological protection and social effect granting equal attention factors such as. BMW's sustainable development strategy is the core element provides employees with high standards of social benefits, production environmental protection products and environment protection in production process, also include road traffic management, etc. BMW in business activity is executed in the sustainable development strategy, which is embodied in the wide range of different aspects:


1. Personal transportation future


In order to ensure that the "sustainable transportation development" and BMW unremitting efforts and make many fundamental contribution, for instance, in addition to the busy traffic developed intelligent and ecological urban traffic management system, the BMW company also devotes to the development of alternative power systems. In this respect, BMW is the focus of the "clean energy" : that is, through electrolysis methods from other renewable energy future gain liquid hydrogen, used as clean fuel to drive the car.


2. Environmental protection


Environmental protection is a BMW important content of sustainable development strategy, it throughout the optimum product and process all efforts. In the environmental impact assessment product, BMW preferred and concerns of car is to lower oil consumption. In addition, also laid special emphasis on sustainable features of product development, environmental protection and recycling in product development factors such as consider early on. In the production process and BMW's each manufacturer passed the ISO 14001 international environmental management system authentication and, where applicable areas after the eu environmental protection committee (EMAS) review. Therefore, BMW group is the first company, is so far the only one in the whole world all factories adopt international standards of environmental management systems, and compliance with local environmental requirements of auto makers.


3. Enterprise civic duty and the commitment to society


BMW company abides by motto is liable, therefore, BMW special attention to a series of social issues, including traffic safety, different culture between countries for mutual understanding and learning, public education and funding of high-quality talents. In addition, BMW is also engaged in various factories region, establish mutual understanding and trust each other community relations. BMW follow its own enterprise culture and enterprise target selected the above content. This applies to all the subordinate subsidiary BMW, because a kind of internal employee survival of the enterprise culture, just may affect the company outside.


4. And political and social group communication


And various social commonweal organization, industry and commerce association and research institutions for establishing wide cooperation relations such as BMW is part of the sustainable development strategy. Company for by a former u.n. secretary-general kofi annan puts forward "small HuanQiu" plan support is this field of example. The project is just to promote global business, political and international organizations for the cooperation between the target. BMW supports international BBS promote through to the current economic and policy issues of open discussions.