创优质品牌,铸一流企业形象 用英语怎么说
Establish a premium brand and build up a first-class company image.
to establish high-qualified brand and first-class company image
广告中的英文单词？
广告讯息advertising message
艺术art
艺术方向art direction
艺术家artist
美术总监art director
大创意big idea
头脑风暴法brainstorming
传播媒介communications media
概念化conceptualization
文案人员copywriter
创意纲要creative brief
创意总监creative director
创意过程creative process
创意金字塔creative pyramid
创意creative
创造creativity
感性诉求emotional appeals
控险家explorer
事实型思维fact-based thinking
信息性informational
法官judge
指定mandatories
讯息战略message strategy
非文字nonverbal
产品概念product concept
理性诉求rational appeals
目标受众target audience
技巧technical
转换性transformational
价值型思维value-based thinking
文字的verbal
形象化visualization
战士warrior
样片animatic
动画技法animation techniques
声频audio
艾耶1号式Ayer No.1
利益式标题benefit headlines
正文body copy
粗体boldface
照相制版camera-ready art
表演纲要casting brief
结尾close
命令式标题command headlines
末稿comprehensive layout/comp
演示demonstration
设计design
技巧式正文device copy
对白/独白式正文dialog/monolog copy
旁白donut
标题headline
吸引技巧hook
图标icon
插图画家illustrators
企业形象式正文institutional copy
整合广告integrated commercial
内容段落interior paragraphs
斜体italic
歌谣式jingles
肩题kicker
布局图layout
预备段落lead-in paragraph
生活方式式技法lifestyle techniques
标志logotypes
助记手段mnemonic device
音乐式广告musical commercials
音乐标志musical logo
叙述式正文narrative copy
新闻/信息式标题news/information headlines
出镜头on camera
拼版paste up
摄影师photographers
图片说明式正文picture-caption copy
方框图片式布局picture-window layout
招贴式格式poster-style format
主持人式广告presenter commercial
启发式标题provocative headlines
疑问式标题question headlines
广播人物radio personality
脚本script
印签seal
签名signature cuts
生活片段slice of life
口号slogans
故事板storyboard
故事板草图storyboard roughs
直截了当式straight announcement
直接推销式正文straight-sell copy
副标题subhead
标题句taglines
证言testimonial
正文text
主题句theme lines
小样thumbnail
收尾trial close
图形部分visuals
旁白voiceover
模拟校样analog proof
动画animation
合成片answer print
光圈aperture
音控台audio console
底片base art
出血版bleeds
蓝线blueline
照相排版术camera-ready art
字符计算式character-count method
电影摄影师cinematographer
截止期closing date
色基color key
分色color separation
连续调continuous tones
控制室control room
组排copy cast
封面纸cover paper
青、黄、红、黑印刷CYMK printing
数字媒介digital media
数字校样digital proof
数码视频效应装置DVE units
导演director
特排字体display type
复制带dubs
拷贝dupes
电子制作electronic production
晒版台纸flats
一套铅字font
四色印刷four-color process
网目凸版halfone plate
网屏halftone screen
互动电视interactive TV
任务夹job jacket
出格kerning
电脑亭kiosk
加空铅leading
硬性软片line film
线画版line plate
实景真人live action
外景地location
制片场lot
指令mandatories
公共场所mass audience venue
母带master tape
合成样片mixed interlock
助记手段mnemonic device
多媒体演示multimedia presentation
正色投影胶片orthographic film
透明塑料膜overlay
个人场所personal audience venue
平台使用费platform licensing
后期制作阶段postproduction phase
开印前阶段prepress phase
预备阶段preproduction phase
印刷制作经理print production manager
印刷制作过程print production process
非公开场所private audience venue
制片人producer
制作阶段production phase
复映复播追加酬金residual fee
反差套印reverse knockout
无衬线字体sans serif
最低合同工资scale
衬线字体serif
一场session
特技special effects
插播广告spots
剥版stripping
叠supers
演播人员talent
自动台词提示器teleprompter
课本纸text paper
正文字体text type
合套trap
字系type families
排印工艺typography
网页Web page
单词计算式word-count method
工作样片work print
书写纸writing paper
广告英语术语——公共关系用语
社论式广告advertorial
倡导广告advocacy advertising
伏击式营销ambush marketing
视听材料audiovisual materials
公告牌bulleting boards
社会参与community involvement
企业广告corporate advertising
企业识别广告corporate identity advertising
危机管理crisis management
娱乐entertainment
展品exhibits
特写feature articles
内部通报house organ
以货代款in kind
机构广告institutional advertising
游说lobbying
前期市场企业广告market prep corporate advertising
营销公关marketing public relation
新闻简报news/press release
意见抽样opinion sampling
慈善行为philanthropy
招贴posters
传媒炒作press agentry
传媒工具press/media kit
公共事务public affairs
公共关系户public relations
公共关系广告public relations advertising
宣传publicity
公众publics
招聘广告recruitment advertising
声望经营reputation management
撰写讲演稿speechwriting
赞助sponsorship
赛场营销venue marketing
新闻通报录像video news release
