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Dell believes that in order to be a successful company and a great place to work, our business must be able to leverage the similarities and differences of all team members. To achieve that, diversity initiatives are driven throughout our company by our CEO, Michael Dell, and Dell’s Global Diversity Council.

The Global Diversity Council reviews policies, action plans and progress to ensure Dell continues to leverage diversity to its competitive advantage and that it is integrated throughout our business. The group also consults customers, business partners and employees from global best practices and standards and feedback.

Additionally, more than 1500 executives, managers and employees participate on cross-functional teams to ensure that diversity is integrated into every aspect of our business. These teams exchange best practices, promote accountability, and align Dell's diversity initiatives with divisional and corporate objectives across the company.

Dell's diversity initiatives focus on three business imperatives:To provide a great Customer Experience, which requires a workforce reflective of our customers;
To access the best and brightest talent the marketplace has to offer; and
To focus on global expansion with employees who understand the various cultures, giving us a competitive advantage.

Dell’s Mission and Future



Dell's commitment to customer value, to their team, to being direct, to operating responsibly and, ultimately, to winning continues to differentiate them from other companies. The Background section provides critical information and history about Dell's business world. Look inside; “we think customers, investors and others will find our story to be a unique one.”

At Dell, they are committed to building value not only for our customers and their business, but also for the communities that the company and their employees call home. They strive to participate responsibly in the global marketplace in which they operate.

There are 4 qualities of conduct that dell follows Soul of Dell, Code of Conduct, Board of Directors and Corporate Governance.

Dell and their employees are committed to building technology that helps build communities. With global citizenship programs and the Dell Foundation define the efforts to contribute positively in our communities.

Dell is committed to a culture of environmental sustainability and responsibility. To continually reduce Dell's impact on the environment through product design, manufacturing and operations, product ownership experience, and product end-of-life solutions. And Dell believes that work on sustainable business practices is a journey without end.

Finally, we understand that as a company with an extensive global supply chain, they have a responsibility to work with suppliers to promote high standards of behavior, including sustainable environmental practices, the health and safety of people and fundamental human rights and dignity.

In the next two years Dell has projected increases in $4 Billion dollars to $52 Billion dollars in annual revenue. This would follow their trend of gains in annual growth in annual revenue in the past 16 years. They have continued growth in the US market share for personal and business computers of 32.8% and look to increase .3 to .4% in two years. With low fixed cost and an increasing market, Dell looks to dominate the market segment and will have continued success if they follow their current path and stay on top of the personal computer business.

Organization: Culture vs. Logistics

-Michael Dell

One of the largest responsibilities of a Corporation is most likely creating a positive outlook of the business through the culture of its employees, customers, and partners. Dell is one of these Corporations that not only stretch throughout North America, but to South America, Europe, and Asia. “Dell has succeeded in the marketplace by fostering a winning culture where Dell employees are highly talented, committed, and reflective of our global customers and recognized as our greatest strength.” ( , 2005) Dell sees this mission being completed by implementing these procedures through out their Corporation:

“Influence thinking and behaviors at all levels.”
“Foster a winning culture that enables all employees to perform at his or her best and that motivates employees to win with integrity in the global marketplace.”
“Promote a barrier-free workplace where individuals take responsibility for addressing personal and organizational biases that inhibit successful pursuit of teamwork and business goals.”
“Partner with multicultural organizations to support access to technology, talent, business and education in our communities.”
Culture can be a hard aspect for a business to incorporate into their business when they decide to leave their local or national borders and seek business in foreign lands. Dell feels it must take a role in every community it touches and calls home. “By matching its passion for providing great customer value with a commitment to its corporate values, Dell strives to be a responsible global citizen and a great global company—a company that: CEOs entrust with their information networks, teachers invite into their classrooms, parents embrace in their homes, and neighbors welcome into their communities.” ( , 2005) Dell, on a daily basis uses their “direct business model” to guide them in a path to be successful as high quality global citizen.

Now you may ask; how does this effect Logistics? Diversity plays a very large role in relationships Dell makes with its suppliers. “Dell is committed to promoting and facilitating the solicitation and introduction of diverse businesses to Dell's procurement processes, with the objective of providing diverse suppliers equal access to potential procurement opportunities.” Dell takes the opportunity to work with small businesses such as Small Business Concern (SB), Small Disadvantaged Businesses (SDB), Women Owned-Small Businesses (WOSB), Veteran Owned-Small business (VOSB), HubZone Business Concern (HUBZone), Minority Business Enterprise (MBE) and lastly, Woman Business Enterprise (WBE). After the fiscal year of 2003, Dell was accredited with awarding 278,000,000 Contacts to such businesses listed above. With the focus on small business suppliers, Dell helps spread new economic growth for its third party suppliers. Even though Dell brings their contracts to these small businesses, third parties are expected to uphold very strict standards that are proven with certifications like the ISO 14001 and OHSAS 18001.

In Conclusion, businesses that would like to see themselves grow past their local or even national borders must realize that they must incorporate new cultures and values into their system. This can be done by hiring people native to the region and culture who can bring fresh ideas to the table and new ways of attracting a loyal customer base. “At Dell, we know diversity is essential to enhancing the customer experience. And because our commitment to the customer drives everything we do, diversity is key to our success.” (, 2005)