商务英语写作 business English writing羡锡彪版的chapter 12 op

Business Letter Writing
●Some rules of good writing
1) Adopting the right tone正确语气 2) writing naturally and sincerely 3) writing clearly to the point
4) being courteous有礼貌的and considerate 5) avoiding wordiness冗长
6) planning your letter and writing effectively
●Principles of business letter-writing
In writing business letters, we should always bear in mind the essential qualities of them, the seven C’s: completeness完整, concreteness具体, clarity明晰, conciseness简洁, courtesy礼貌, consideration关心and correctness正确性.
注：1)They have reduced the price US﹩100 per piece件. →price后要加to。 解析：reduce…to…应该是指―降低到……（某个位置、程度）‖，reduce…by…则是指―降低了……（by后面跟降低的具体幅度）‖。
2)避免使用bimonthly，会引起歧义。→adj. 两月一次的；每月两次的。避免使用steamer。→n. 轮船/蒸汽机/蒸笼。 3）不要写this month,要写出确切的月份。 Complicated难懂的/复杂的 Simple简单的 Be kind enough please Under date of on General Specific Soon
May 15
A large volume an order up to USD12,000 Contact you call / write / fax Our time Beijing time Somebody Mr. Li Your port
Liverpool
5）Please remit us the amount soon.划线处需用确切量词 6)Thank you for your emails of/dated May 5.(不能用on。解析：修饰名词emails,所以用of/dated;而on修饰动词。) Deadwood废话
Correction In the view of the fact that because Had the effect of causing caused
I
want
to
take
this opportunity to thank you thank you
In the event that…
If… Courtesy: 1) 收到信，要在3天内给对方回复。 2）Because of your delay in shipment延期装船 , we suffer a loss.→your改为the。（解析：只提事实，不要指责对方。）
3）You must/had better/should send the sample to us.(最
好不要用，不尊重)
4）可以说Would you please do sth.
注：textiles纺织品 price list价目表 catalog小册子，目录
●Exercises--Rewrite sentences
1) There are three buyers who want to import the goods from us.→去掉There are…who…
2) There is a book written by WH about Globalization. →A book is written by….
3) It is my opinion that they should replace the goods. →My opinion is that….
4) Here is our check for $500 in payment for your settlement. →去掉Here is, payment后加is。
5) It is our plan to open a branch in BJ next year.→We plan to…./ Our plan is to….
6) It is our expectation that the interest rate will be further raised in the near future. → We expect that….
7) The interest rate is expected to be further ….→We expect the interest rate to be further….
8) Your order for office supplies has been received, and it will be shipped immediately. →We’ve received your order…, and we will ship immediately.
9) We are shipping your order for … at once. →
●The basic format of a business letter:
1) letterhead(信头）
2) Ref.（reference）No (发文编号）（提及某一笔买卖的号） 3）Date （日期）
4) Inside Name and Address
5) Attention line （注意事项）(希望由谁/某部门办理) 6) Salutation（称呼） 7) Subject line（事由标题） 8) Body of the letter
…………………………………………………. 9) Complimentary close（结尾敬语） 10) Signature （签名） 11) Enclosure Notation（附件） 12) Carbon Copy(抄送) C.C.
注：粗体字为Necessary parts,细体字为Optional parts.
1）letterhead
⊙Letterhead, as the first and most obvious part of a company’s business letter, has two functions: to identify where the letter comes from, and to form one’s impression of the writer’s company.
⊙A printed letterhead may contains some or all of the following parts: