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The advantage of online shopping, online shopping and online store 1 as a new business model, is very different from the traditional shopping model. Each a new business model, in its emergence and development process, the need to have the corresponding environment, online shopping is no exception. In recent years the rapid development of network, the network more demand provides the development environment and space for online shopping. Online shopping and traditional business model differences are very obvious, two each have their own advantages and disadvantages. First of all, the network shops in the variety of goods, no shops open area restrictions. It can contain a variety of domestic and foreign products, fully embodies the network without geographical advantages. In the tradition of the store, the shop no matter how big the space, it can hold the goodsis limited, but for the network, it is the commodity display platform, is a kind of fictitious space, as long as there is a commodity, it can be shown through the network platform, can put all kinds of famousbrands in the world all together in the above, show above. Secondly, the network shopping without any time limit. As a network store, it can be open to customers 24 hours, as long as the users visit the web site in a time of need, you can select the goods they need. And in the tradition of the store, most consumers will be subject to Business Hours limit. Third, shopping and low cost. For network commodity buyers, they choose, compared various commodities, just log in different sites, or select a different channel can be completed in a very short period of time, but also can be served directly responsible by businesses, which eliminates the traditional shopping fatigued by a long journey inhard work, time and costs substantially reduced. As for the traditional shopping, which cannot bereached. Fourth, relatively low commodity prices online. Online shopping goods relatively cheap compared with traditional, because the network can save a lot of traditional market related costscannot be omitted, so the additional cost of goods is very low, commodity prices will lower. And of C2C shopping website, the user through the auction, is likely to buy cheaper goods. In addition, in the traditional shopping malls, the general profit rate to reach more than 20%, shopping is possible profits, while the network stores, its 10% profit margin to be profitable. Of course, network commodityprice advantage, but also has its limitations, its price advantage is more and relatively large-scale shopping malls, and supermarket commodity prices can not be compared. Fifth, the network store inventory is small, less capital backlog. Online store, many products are generally of a commodity in the deployment of customer orders, without a lot of inventory, thereby reducing the backlog of capital.Because the network shopping, merchants can by the order and delivery of goods to consumersunder the time difference, the deployment of the commodity, while traditional stores will need to provide commercial customers to purchase goods at the same. Of course, different products, with different inventory requirements, such as for price, style, function and so on little change of goods,can have the right amount of inventory. And the market demand, price changes of major commodities, are generally after receiving the order, then the product deployment. In this way, one can reduce unnecessary losses, on the other hand will reduce the backlog of funds. Sixth, product information updated quickly and easily. As long as the new product photos, introduces the datauploaded to the Internet, or product information, price changes, buyers can see the latest product information, but also unified update immediately on a global scale. But in the traditional business,buyers want to see new products, we will have to wait for business to get goods, onto the shelves before we can see. In the modify information or adjust the price of goods, in particular to modify unified in a large geographical range, in the more traditional shops on the timeliness of the leeward.Seventh, products easy to find. Online store has the classification, basic store merchandise search,through the search, buyers can easily find the needed goods. And in the tradition of the store, the buyer to find the product you need to spend more time and energy. Eighth, the network shopsservice wide range. The network without geographical, borderless characteristic, make the networkstore service range is not limited in a certain area. Buyers can buy goods in shops all over the world through network. Ninth, the network shops relatively low cost. At present there are special companyto build the network shopping platform to provide the service for the enterprise, their goal is to enable enterprises to help enterprises to carry out online transactions with the fastest speed, lowest cost,minimum input technology. Therefore, enterprises start the online shopping service cost is very low,and some even zero. This is in any case can not imagine and reach to the traditional business. The mention of online shopping compared to traditional shopping advantage, it is natural to let people think the most important advantage is the price, but some industry experts believe that, although the price is an important factor, but it is not the main factor, or that with the development of Internet shopping, the price factor will no longer be the primary reason people choose online shopping theconvenience of this factor, and will become more important reason. The network shopping there are mainly two kinds of situation: one is to buy their own, directly to the buyer hands. In this part of the user, some hope can be door-to-door service, some hope to get local without goods, online shoppinghas solved this problem in some degree; the other one is to buy gifts for others