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外企的新人报道英文邮件的写作思路是什么?

zxc2022-04-20企业英语57

1.外贸 英语 邮件写作技巧

做外贸营销,除了建站、优化、推广等最基本的营销方式,还需重视外贸邮件营销,因为在国外,很多客户都是天天查询邮件,会非常认真的整理自己的邮箱,当他发现了您的营销邮件,说不定刚好能促成一大单生意,或是正好提醒了以前合作过的客户,接下来小编告诉你外贸英语邮件写作技巧。

A. 文法上

1.切忌主客不分或模糊. 例子: Deciding to rescind the earlier estimate, our report was updated to include $40,000 for new equipment.” 应改为 Deciding to rescind our earlier estimate, we have updated our report to include $40,000 for new equipment. (We 决定 呀, 不是report.)2.句子不要凌碎. 例子: He decided not to audit the last ten contracts. Because of our previous objections about compliance. 应该连在一起.3.结构对称,令人轻易理解. 例子: The owner questioned the occupant's lease intentions and the fact that the contract had been altered with ink markings. 应改为: The owner questioned the occupant's lease intentions and ink alterations of the contract.

B. 文体

1.可读性.对象是大学程度的话,用高中的英文就行,不要以为人人都是语言大师.多用短句(15-20字吧), 技术性的字,就更加要简单易明.2.注重段落的开头.一般来说,重要或强调的事情都放在信件或段落的开头,而句子就放在最尾. 例如: 1.Because he was unable to attend the meeting personally, he forwarded his congratulations on cassette tape. 2.He forwarded his congratulations on cassette tape because he was unable to attend the meeting personally. 两者强调的事情就有分别了。

C. 格调

1.式样和句子长度不要太单调. 千篇一律的subject-verb-object会闷死人的.有时短句跟着长句可以化解一下.2.弱软的词(e.g. was, were, is, are...)可以加强一点. 例如: Prunton products are highly effective in ... 改为: Prunton products excel in ...就有力很多了.

2.企业英语邮件写作注意事项

1.Subject不超过6个字。要字字有信息。

2.开头的正规写法:不是熟人,如Wennie James,就是Dear Wennie James;熟人写法:就是Dear Wennie;亲密写法:就是Hi Wennie;不知名写法:就是To whom it may concern

3.Body一般不超过两段,每段少于3-4句。

4.邮件的核心要解释清楚Situation,Benefit,Action:现在情况如何,如果这么做就有什么好处,下一步要怎么做。

5.写完后读两遍再送。第一遍检查笔误,精简文字。第二遍检查语气十分合适,叙述是否清楚。