英语对话:关于广告
The Advertising Campaign
A:Good morning, Tom. How are you today?
B:I‘m fine. How about you?
A:I‘m fine,too, thanks. So, what‘s the situation of our advertising campaign?
B:As I mentioned before, it‘ll be a national campaign starting next month. We’ve decided to use a variety of media for full coverage.
A: To begin with?
B:First, we‘ll have 15-second spots on television once a day for a month.At the same time, we’ll do 20-second radio commercials two times a day in selected cities with large populations. A:Finally?
B:we‘ll have some outdoor ads using billboards near main entrances to big cities.
A: What style will the ads use?
B: We‘re focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. There’ll be some reason why thrown in to hype our choice of flavors and show everyone they‘re not stuck with just vanilla.
A: Sounds like an ideal approach. Will we have a new slogan?
B: Sure. The ads agency‘s working on that right now. They’ll have some proposals ready by the end of the week.
A: Sounds like we‘ll have a winner on our hands!