商业文化重要性英语短文

有象征意义的标志在远古时代就已产生，经过几千年的发展，逐步渗透到社会生活的方方面面。随着餐饮业的迅猛发展和市场竞争的日趋激烈，以标志为中心的视觉识别系统已渗入到餐饮企业的应用和发展中。餐饮企业标志具有同其他标志相同的识别性、领导性等七大作用外，对餐饮企业还有客户的针对性和即时的吸引性两大作用。在现代商业竞争中，餐饮企业标志作为餐饮企业视觉识别系统的重要组成部分，对企业文化、企业经营理念以及企业形象塑造有其重要意义。中国国内的部分餐饮企业标志以其独有的文化内涵吸引着消费者，在不断变化和发展后，已有不少成功之处，值得其他国内餐饮企业学习和借鉴。当然，起步晚，规模小的特征使餐饮企业在标志设计上远远落后于西方，在现代餐饮行业的激烈竞争中明显处于弱势，存在诸多问题。全球背景下，如何塑造良好的企业形象，确定企业的经营理念，设计一个符合企业经营理念，适应全球发展并体现中国特色的企业标志，将成为我国餐饮企业面临的又一大重要课题。
It is symbolic of the signs in ancient times had been generated, after several thousand years of development, and gradually infiltrated into every aspect of social life. With the rapid development of the restaurant industry and the increasingly fierce market competition, to mark as the center of the visual recognition system has been infiltrated to the catering enterprises in the use and development. Catering company logo is the same with other signs of identification, such as the seven leading role, the catering enterprises have targeted the customers and to attract the immediate effect of the two. In the modern commercial competition, catering company logo as a visual identification system catering enterprises an important part of corporate culture, business philosophy and corporate image-building has its significance. China's catering company logo part of its unique cultural connotation of attracting consumers, in constant change and development, the many successes, catering for other domestic enterprises to learn from. Of course, the late start, so that the characteristics of small-scale catering enterprises in the logo design lags far behind the West in modern catering industry in the fierce competition obviously in a weak position, there are many problems. Global context, how to create good corporate image, establish enterprise business philosophy, designed with a business philosophy, adapt to the global development and reflect the company logo with Chinese characteristics, China will become the catering enterprises are facing another important subject.