工商管理 英语翻译 急

Since the early 1990s, Beijing's first professional office space in the 10 years since Beijing's office market in the rapid changes, from the initial stock supply tens of thousands of square metres, has now developed to the more than 300 million square meters, Market performance also was in short supply, into an over-supply, supply and demand changes in the project caused the vacancy rate increase, the decline in operating efficiency. The performance of the market changes, the purpose of the operators to continue to seek and comply with the laws of the market conditions for their own business models and marketing strategies. This integrated marketing to customer needs and desires as the starting point, the enterprises through various forms of communication and marketing tool for integration, and systems for enterprise management and operation work, to meet the needs of customers on the basis of strategic business objectives of the marketing theory , Office products such service to customers as the center, to customers through the provision of quality hardware and software services, to achieve the purpose of operating the business coincides with the concept.

This article will introduce the concept of integrated marketing, content and main contents start with the development of Beijing's office market, the status quo, market performance and future trend of integrated marketing model in the office leasing business in the practical application, how to conduct marketing tool Integration, the integration of communication, marketing tools and integrated communication between the preliminary study.